Post by account_disabled on Nov 25, 2023 7:19:36 GMT
From the moment you work on your segmentation according to the consumer's affinity with your brand, it is possible to achieve greater assertiveness in your loyalty strategy. Help you know your customers better Today, companies that invest only in mass marketing are losing space to those that have already discovered that the best path is customer loyalty. The people who come into contact with your company. This makes it easier to create personalized campaigns, resulting in greater interaction and simplicity in completing a buying and selling transaction. Enables the sending of personalized messages If your company invests only in purely commercial content, without taking into account the unique nature of each individual, it will be difficult to establish a more intimate and trusting relationship with the client.
Since Micromarketing helps understand the individual preferences Phone Number List and tastes of each customer, your company can invest in marketing campaigns with personalized messages at the right time in the customer journey. Your sales funnel can be fully optimized to deliver individualized content according to the stage the customer is in — whether in the discovery and interest, consideration and intention stage or, further down the funnel, in the evaluation and evaluation stage. buys. Favor your upsell strategy Upselling or additional selling is a widely used technique to get the customer to buy something beyond what they intended. Taking into account that one-to-one marketing allows you to thoroughly understand your consumer's purchasing behavior, you can use upselling as a strategy to increase the average ticket of each customer.
The important thing is to act honestly and always offer something that is truly appropriate to the client's needs, since this is a relationship that involves some psychological factors in relation to people's desire to consume. If you are dishonest, you may lose trust and credibility with the consumer — which will make him not want to buy from you again (after all, trust is the cornerstone of a buying and selling relationship). Let's look at an example: Let's say you are from the retail segment and you will sell a computer to an old customer. Since you already know him well and know his needs, you can take the opportunity to offer other accessories — helping him get the most out of your product. Where to get data to customize strategies CRM , Big Data and Business Intelligence systems are valuable sources of data that can be used to extract maximum information to segment and retain your audience.
Since Micromarketing helps understand the individual preferences Phone Number List and tastes of each customer, your company can invest in marketing campaigns with personalized messages at the right time in the customer journey. Your sales funnel can be fully optimized to deliver individualized content according to the stage the customer is in — whether in the discovery and interest, consideration and intention stage or, further down the funnel, in the evaluation and evaluation stage. buys. Favor your upsell strategy Upselling or additional selling is a widely used technique to get the customer to buy something beyond what they intended. Taking into account that one-to-one marketing allows you to thoroughly understand your consumer's purchasing behavior, you can use upselling as a strategy to increase the average ticket of each customer.
The important thing is to act honestly and always offer something that is truly appropriate to the client's needs, since this is a relationship that involves some psychological factors in relation to people's desire to consume. If you are dishonest, you may lose trust and credibility with the consumer — which will make him not want to buy from you again (after all, trust is the cornerstone of a buying and selling relationship). Let's look at an example: Let's say you are from the retail segment and you will sell a computer to an old customer. Since you already know him well and know his needs, you can take the opportunity to offer other accessories — helping him get the most out of your product. Where to get data to customize strategies CRM , Big Data and Business Intelligence systems are valuable sources of data that can be used to extract maximum information to segment and retain your audience.