Post by ujjalujjal2 on Mar 16, 2024 10:39:14 GMT
The preparation of a dish, in Japanese cuisine, must take place strictly following the recipe: quality ingredients, carefully selected, the right amount of experimentation combined with the rigor of the compositional steps, the preparation technique to obtain beauty and aesthetic sense. In the same way as cooking, Lead Generation and nurturing activities should be put into practice following a precise methodology , through the appropriate and controlled use of the most suitable tools for each phase of the Buyer's Journey. ToFu, MoFu and BoFu. Oriental cuisine or Lead Generation? Just as for Japanese cuisine, in which the dishes are prepared and served with scrupulous attention to respect the geometries of the foods, the color combinations, the rules of harmony and grace, the rigorous tasting sequence, so in the Lead Generation ToFu , MoFu and BoFu are fundamental steps in the purchasing journey and the Inbound Marketing sales funnel. 1. ToFu: Top of the Funnel In the introductory part of your Inbound Funnel - the moment of initial contact between the public and your company - your objective must be to attract the greatest number of potential leads , and this is because you are working to attract a considerable flow of traffic, without filter or discourage conversions. The most obvious expression of Top of the funnel is undoubtedly your blog and the articles that populate it.
They must be "high" content , educational, capable of addressing a specific theme of which ZNB Directory your audience is becoming aware, a problem or difficulty for which the reader is perhaps already looking for a solution. The calls to action (CTAs) will be the gateway to the solution, the handle to lower to obtain valuable information such as an ebook, a video tutorial, a guide of practical advice, a checklist and, more generally, a content that has such personal utility as to justify the exchange with your contact information. 2. MoFu: Middle of the Funnel After converting an initial ToFu content offer , a lead continues with its exploration and into the second phase, the intermediate or Middle of the funnel.
This phase is considered one of the most complex due to the wide diversification of leads , h are exactly qualified. In this phase of the Inbound funnel , the content must progress in its educational action but also follow up on the process of positioning your company as a solution to the reader's needs. At this point in the purchasing journey , e-books and valuable content such as case studies, whitepapers, videos can delve into important details of the topic, increasing interest in the solution and helping to build the credibility of your offer. New Call-to-action 3. BoFu: Bottom of the Funnel You followed every step of the Inbound Marketing and Lead Generation "recipe" : interesting content that attracted the target readers , those really interested in your proposal, downloadable premium content that intrigued the reader to proceed to a second phase ( MoFu ) who helped provide him with additional and detailed information. And now? Now it is time for the "lowest" phase or Bottom of the Funnel, the most delicate because it precedes the sale.
They must be "high" content , educational, capable of addressing a specific theme of which ZNB Directory your audience is becoming aware, a problem or difficulty for which the reader is perhaps already looking for a solution. The calls to action (CTAs) will be the gateway to the solution, the handle to lower to obtain valuable information such as an ebook, a video tutorial, a guide of practical advice, a checklist and, more generally, a content that has such personal utility as to justify the exchange with your contact information. 2. MoFu: Middle of the Funnel After converting an initial ToFu content offer , a lead continues with its exploration and into the second phase, the intermediate or Middle of the funnel.
This phase is considered one of the most complex due to the wide diversification of leads , h are exactly qualified. In this phase of the Inbound funnel , the content must progress in its educational action but also follow up on the process of positioning your company as a solution to the reader's needs. At this point in the purchasing journey , e-books and valuable content such as case studies, whitepapers, videos can delve into important details of the topic, increasing interest in the solution and helping to build the credibility of your offer. New Call-to-action 3. BoFu: Bottom of the Funnel You followed every step of the Inbound Marketing and Lead Generation "recipe" : interesting content that attracted the target readers , those really interested in your proposal, downloadable premium content that intrigued the reader to proceed to a second phase ( MoFu ) who helped provide him with additional and detailed information. And now? Now it is time for the "lowest" phase or Bottom of the Funnel, the most delicate because it precedes the sale.