Post by samueldavidd109 on Feb 20, 2024 7:10:06 GMT
A traditional medium, and at the same time modern . This is how outdoor advertising is defined , a "old-fashioned" format that continues to surprise more than one. And, although some no longer fully trust it, calling it an old medium, there is no doubt that outdoor advertising has been able to adapt to the digital world as much as possible. Out Of Home is where the people are. Advertising that is found in people's daily lives , and that is capable of achieving highly effective results if combined with other formats, such as mobile . In this context, the XXVIII Outdoor Advertising Conference was held , organized by LA FEDE in El Puerto de Santa María (Cádiz) from June 12 to 14.
With the aim of making all attendees aware of the possibilities offered by this format, these Conferences highlight how to get the most out of Out Of Home and adapt this medium to audiences Denmark Telegram Number Data through the best digitalization and personalization of the moment. After the opening of the event, presentations by the best experts in the advertising world took place. Enrique Yarza, President of Media Hotline , has offered the talk "Resizing the external media" , moderated by Pedro Fernández, from Clear Channel. ooh Yarza began by talking about the universe of advertising investment , which is increasingly complete, giving rise to great complexity in the sector. "In recent years, exterior is the only medium that has not lost audience and, furthermore, it has been the medium that has evolved the most, segmented its commercial offer, and adapted," he highlighted.
Furthermore, he spoke about the great segmentation that exists within outdoor advertising , highlighting the importance of Street Furniture (41.1% of the investment), followed by Large Format (36.2%), and then transportation (22. 7% of the investment), according to data from a recent study carried out by Media Hotline. Specifically, of the investment in outdoor, only 19.9% is allocated to digital , which highlights the importance of continuing to advance in this sense to combine outdoor with digital and get the most out of it. "The objective is to have a better measurement of outdoor advertising ," he added, encouraging the sector to work on it.
With the aim of making all attendees aware of the possibilities offered by this format, these Conferences highlight how to get the most out of Out Of Home and adapt this medium to audiences Denmark Telegram Number Data through the best digitalization and personalization of the moment. After the opening of the event, presentations by the best experts in the advertising world took place. Enrique Yarza, President of Media Hotline , has offered the talk "Resizing the external media" , moderated by Pedro Fernández, from Clear Channel. ooh Yarza began by talking about the universe of advertising investment , which is increasingly complete, giving rise to great complexity in the sector. "In recent years, exterior is the only medium that has not lost audience and, furthermore, it has been the medium that has evolved the most, segmented its commercial offer, and adapted," he highlighted.
Furthermore, he spoke about the great segmentation that exists within outdoor advertising , highlighting the importance of Street Furniture (41.1% of the investment), followed by Large Format (36.2%), and then transportation (22. 7% of the investment), according to data from a recent study carried out by Media Hotline. Specifically, of the investment in outdoor, only 19.9% is allocated to digital , which highlights the importance of continuing to advance in this sense to combine outdoor with digital and get the most out of it. "The objective is to have a better measurement of outdoor advertising ," he added, encouraging the sector to work on it.