Post by account_disabled on Feb 17, 2024 9:17:54 GMT
Here are two examples of awesome surprises in the real world: An ad for a delicious-looking cupcake that I saw while running around New York City. Cupcakes - 560 A (pretty funny) ad for a delicious snack that I encountered while hungrily wandering around San Francisco. burroti Why are these ads awesome? They’re not spammy They’re visually compelling They’re promoting products that people actually want The combination of these three factors is extremely valuable for driving conversions. Consider the following case study from Evergage, a real-time messaging platform for engaging and converting users.
Gardener’s Supply Company equips millions of gardeners with supplies and Buy TG Database apparel through their online catalogues and retail stores. The company generates a significant proportion of its traffic through social media. What was frustrating, however, is that Pinterest traffic was not converting into purchases. Gardener’s used Evergage to help them convert Pinterest traffic by targeting these users with a real-time “welcome” popover that yielded a 3x boost in conversions. gardeners As online marketers we can learn a lot from their counterparts in the brick and mortar space.
But what gives us leg up is the ability to measure the results of our campaigns in real time. Drawing inspiration from the world around us is important. But never forget to test test test.Testimonials are all about trust. Yet despite federal laws against fake testimonials, they appear to be rampant in the online marketing world. While there are no apparent large scale studies investigating exactly how common fake testimonials are, we do know that Yelp already filters out 20% of their reviews as “suspicious.
Gardener’s Supply Company equips millions of gardeners with supplies and Buy TG Database apparel through their online catalogues and retail stores. The company generates a significant proportion of its traffic through social media. What was frustrating, however, is that Pinterest traffic was not converting into purchases. Gardener’s used Evergage to help them convert Pinterest traffic by targeting these users with a real-time “welcome” popover that yielded a 3x boost in conversions. gardeners As online marketers we can learn a lot from their counterparts in the brick and mortar space.
But what gives us leg up is the ability to measure the results of our campaigns in real time. Drawing inspiration from the world around us is important. But never forget to test test test.Testimonials are all about trust. Yet despite federal laws against fake testimonials, they appear to be rampant in the online marketing world. While there are no apparent large scale studies investigating exactly how common fake testimonials are, we do know that Yelp already filters out 20% of their reviews as “suspicious.