7 SaaS CTA examples to increase conversion

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A well-crafted CTA can make or break your conversion rates. It is the natural connector that turns a potential customer's interest into decisive action. They see, they click, they do. A compelling CTA can convert browsers into buyers. Of course, if you handle it correctly. Today we won't just talk about CTAs. We'll do a lot more - we'll show you some not-so-obvious CTA examples that can make all the difference to your strategy. But, speaking of differences... let's start with another one. What is the difference between BOFU CTA, MOFU CTA and TOFU CTA? If you were to cast a CTA (Call to Action) in a play, the BOFU (Bottom of the Funnel) CTA would undoubtedly be the star, delivering the final, compelling dialogue that clinches the deal. This is the decisive moment when viewers (your potential customers) are forced to take action after being guided through the narrative of your product or service. This CTA is direct, specific, and usually tailored to trigger a conversion by offering a free trial, demo, or attractive discount. In contrast, MOFU (Middle of Funnel) and TOFU (Top of Funnel) CTAs play supporting roles, each crucial in their own right: The TOFU CTA is an icebreaker because it initiates the first interaction with potential customers. It is informative and inviting, often offering educational content such as e-books or webinars to spark interest . MOFU CTA, on the other hand, is the bridge between initial curiosity and final decision making.



Often nurturing the prospect through case studies or free samples and subtly guiding them towards BOFU. Each CTA has its own appeal and purpose, and they are all geared towards a seamless journey from awareness to conversion. Examples of SaaS CTAs that work Below you'll find a few CTA examples that have caught our attention lately. #1 Luzmo – show off time savings Luzmo.png In the case of Luzmo latestdatabase.com BOFU CTA stands out for its strategic placement and dual approach in this article about embedded analytics . Unlike the rest of the article, which prominently lacks CTAs, this CTA is positioned at the bottom of the article and can serve as a direct gateway to the essay. What makes it particularly effective is its two-pronged nature. It offers two different ways: 'Try for Free' and 'Book for a Demo'. This approach appeals to various types of users, such as those who prefer an immediate hands-on experience with the product and those who want a more guided exploration through a demo. Moreover, CTA has universal appeal. It is not limited to a specific user segment but opens the door to a wide range of potential.




customers. This universality ensures that it does not alienate any segment of the audience. Offering a quick start (“less than 15 minutes”) also taps into the user's desire for instant gratification and efficiency, which is a powerful motivator in decision-making. This CTA effectively captures the essence of Luzmo's offer and encourages immediate action. #2 Capsule – no need to be explicit Capsule.png Capsule's BOFU CTA on this Quickbooks CRM integration page exemplifies a nuanced understanding of conversion paths. He emphasizes that not all CTAs need to lead directly to sign-ups, registrations, or instant conversions. By inviting users to start a free trial through Quickbooks Marketplace, Capsule aligns its offering with an established platform. This approach subtly redefines what transformation means. The primary goal for Capsule in this case is not just to provide a direct record, but to integrate the CRM solution into the user's existing workflow in Quickbooks. This strategy recognizes that conversion is a subjective term and varies from business to business. And here, Capsule's CTA addresses a specific pain point for its target audience , so the offer automatically becomes