Post by alicebapary717 on Feb 17, 2024 4:48:26 GMT
Scandalous advertising campaigns do not necessarily include media content. Sometimes a wave of indignation is caused by promotional products produced by brands. So, in 2021, the fashion house Chanel scandalized with its first advent calendar. A beautiful box in the form of a perfume bottle attracted the attention of buyers, despite the impressive price of 825 dollars. This advent calendar has become one of the most expensive in the beauty industry. Given the cost, shoppers expected to find Chanel cosmetics in each of the 25 cells. However, most of the boxes were occupied by stationery and souvenirs, including a few Christmas ornaments, a rope bracelet, keyboard stickers, bookmarks, a fridge magnet, and more.
Among the branded surprises were only a lipstick sampler, branded nail polish, several tiny bottles of perfume and a miniature hand cream. Buyers unanimously recognized this filling of the advent calendar as a deception on the part of Chanel, because the value of all included Australia Email List goods did not exceed 270 dollars. The brand's social media accounts even blocked some outraged users. Chanel representatives said that they expected to please their customers and in the future they will pay more attention to the creation of such promotional products. Benetton Group — Unhate In November 2011, the famous Italian brand Benetton launched the UNHATE advertising campaign, the central theme of which was a kiss between world leaders as a universal symbol of love.
The idea was to depict famous politicians and religious figures with diametrically opposed views exchanging friendly kisses. Despite the fact that the main message of the advertisement was aimed at combating discrimination, it caused a lot of controversy. Moreover, some pictures were forcibly removed from promotion, for example, a poster with Pope Benedict XVI and the Egyptian Imam Ahmed El-Tayeb - at the request of the Vatican. The representative of the Vatican said that Benetton's advertising campaign is an insult to the Pope, an insult to the feelings of the faithful and a clear demonstration of how publicity can violate the basic rules of respect for people. The brand received widespread condemnation for photomontage of pictures of world leaders without their consent.
Among the branded surprises were only a lipstick sampler, branded nail polish, several tiny bottles of perfume and a miniature hand cream. Buyers unanimously recognized this filling of the advent calendar as a deception on the part of Chanel, because the value of all included Australia Email List goods did not exceed 270 dollars. The brand's social media accounts even blocked some outraged users. Chanel representatives said that they expected to please their customers and in the future they will pay more attention to the creation of such promotional products. Benetton Group — Unhate In November 2011, the famous Italian brand Benetton launched the UNHATE advertising campaign, the central theme of which was a kiss between world leaders as a universal symbol of love.
The idea was to depict famous politicians and religious figures with diametrically opposed views exchanging friendly kisses. Despite the fact that the main message of the advertisement was aimed at combating discrimination, it caused a lot of controversy. Moreover, some pictures were forcibly removed from promotion, for example, a poster with Pope Benedict XVI and the Egyptian Imam Ahmed El-Tayeb - at the request of the Vatican. The representative of the Vatican said that Benetton's advertising campaign is an insult to the Pope, an insult to the feelings of the faithful and a clear demonstration of how publicity can violate the basic rules of respect for people. The brand received widespread condemnation for photomontage of pictures of world leaders without their consent.