Post by jamilsorkar on Feb 15, 2024 10:01:54 GMT
Summer is usually. As shoppers spend more time outside, the number of customers dwindles and those who miss out often wonder - should they shop or save for the holidays? If your e-shop is also experiencing a so-called summer sales slump, don't worry, you're not alone. Let's take a closer look at how you can increase your summer sales and use the summer months productively to grow your business. Why do online sales decrease during the summer? Online sales tend to slow during the summer in a wide range of sectors, from stationery to home appliances. There are several reasons for this: Summer holidays.
When school-aged children go on vacation, sales of stationery, as well as Romania Phone Number List children's clothing and shoes, can drop significantly. However, do not be too discouraged - sales of such products will have a big increase on the eve of September, so it is worth preparing in advance. Good time. As the weather gets warmer, many people will naturally spend less time in front of the computer and more time in the countryside and the city. This can certainly have an impact on online sales. Also, when walking around the city, people prefer to visit physical stores, cool off in air-conditioned spaces and check out items in person, unlike in winter when it is more convenient to shop online from the warmth and comfort of their their own homes.
Vacation plans. Often, when summer rolls around, travel-loving shoppers are much more willing to spend a portion of their budget on travel rather than online shopping. Also, some items, especially clothing, are usually something that travelers plan to buy during their vacation. "I won't buy the dress now, maybe I'll find something nice in Italy", "My friend's birthday is coming, maybe I'll find something unique during my trip to Greece", etc. This also explains the decrease in online shopping during the summer. Experiences versus things. Also, during the summer, shoppers are more likely to treat themselves and their friends to some fun activities rather than things.
When school-aged children go on vacation, sales of stationery, as well as Romania Phone Number List children's clothing and shoes, can drop significantly. However, do not be too discouraged - sales of such products will have a big increase on the eve of September, so it is worth preparing in advance. Good time. As the weather gets warmer, many people will naturally spend less time in front of the computer and more time in the countryside and the city. This can certainly have an impact on online sales. Also, when walking around the city, people prefer to visit physical stores, cool off in air-conditioned spaces and check out items in person, unlike in winter when it is more convenient to shop online from the warmth and comfort of their their own homes.
Vacation plans. Often, when summer rolls around, travel-loving shoppers are much more willing to spend a portion of their budget on travel rather than online shopping. Also, some items, especially clothing, are usually something that travelers plan to buy during their vacation. "I won't buy the dress now, maybe I'll find something nice in Italy", "My friend's birthday is coming, maybe I'll find something unique during my trip to Greece", etc. This also explains the decrease in online shopping during the summer. Experiences versus things. Also, during the summer, shoppers are more likely to treat themselves and their friends to some fun activities rather than things.