Post by account_disabled on Jan 22, 2024 3:42:05 GMT
Wholesale sales and e-commerce are ideally combined. For owners of online platforms, the B2B sector is potentially more marginal clients who are prone to long-term cooperation. Online wholesale trade is extremely promising and will grow at an explosive pace in the coming years. Today, the world's leading brands are launching their own B2B platforms that allow wholesale purchases to be made in a couple of clicks on a smartphone. Among them are Swarovski, Gucci, Armani. Even industrial supergiants like Boeing are adopting this practice. But not all suppliers keep up with the pace of the economy’s transition to digital. Often digitalization is implemented selectively or without proper qualifications. There are also companies that work according to the traditions of the nineties: sales managers call clients, manually send out price lists and collect applications. Everything will change in the coming years. The B2B market is being restructured, and wholesale buyers have new needs. In the digital world, the very logic of contacts and procurement is changing.
Those who ignore the benefits of new technologies will sooner or later give way to more advanced competitors. Off the top of my head, there are processes in B2B sales that can easily be automated. Let's look at them in detail. B2B sales automation B2B sales automation - where to start Digitalization of wholesale sales lags far behind the level of digitalization in retail. If competition in retail is always high, and sellers “chase” the needs of the client, then innovations come slowly to the procurement sector. Managers continue to do many things manually: looking for customer contacts, sending emails, processing applications. It shouldn't be this way. Pipeline management No, pipelines have nothing to d B2B Email List o with it. In sales, a pipeline is an array of data on the movement of client requests through the stages of the sales funnel. Analytics of this data is important for business because it helps to find weaknesses in the company's processes and increase sales. Of course, manually maintaining customer data is an insane task, even for a relatively small business. Today, the sales process and data management can be automated using CRM systems. There are many ready-made solutions on the market, and a custom product can be developed for unusual tasks. CRM is quite easy to integrate with the website admin panel and the company’s digital services.
It will help automate customer search and mailing, and simplify work with data for analytics. Contact search and lead generation Modern solutions relieve managers of the need to search for contacts on their own, sometimes showing miracles of ingenuity when checking data. Thus, there are tools that can automatically collect information from profiles on social networks and validate them (for example, Phantombuster helps analyze the LinkedIn social network). There are even services that can analyze potential leads for “maturity.” Their purpose is to highlight those who are more likely to be cooperative. You can also automate cold calls. Voice bot services today are not much worse at this than humans. NLU technologies allow them to understand human speech and carry on a conversation. The robot can call several dozen people in 10 minutes and effectively segment clients. The manager would have to spend several hours of his working day on this. Formation of relationships with clients Formation of relationships with clients It would seem that this area requires the maximum involvement of living people. But today, AI-based solutions can take over part of the work with clients. Such a “robot” can automatically conduct personalized mailings to a large contact database, and even select the preferred tone of voice of letters for an individual client.
Those who ignore the benefits of new technologies will sooner or later give way to more advanced competitors. Off the top of my head, there are processes in B2B sales that can easily be automated. Let's look at them in detail. B2B sales automation B2B sales automation - where to start Digitalization of wholesale sales lags far behind the level of digitalization in retail. If competition in retail is always high, and sellers “chase” the needs of the client, then innovations come slowly to the procurement sector. Managers continue to do many things manually: looking for customer contacts, sending emails, processing applications. It shouldn't be this way. Pipeline management No, pipelines have nothing to d B2B Email List o with it. In sales, a pipeline is an array of data on the movement of client requests through the stages of the sales funnel. Analytics of this data is important for business because it helps to find weaknesses in the company's processes and increase sales. Of course, manually maintaining customer data is an insane task, even for a relatively small business. Today, the sales process and data management can be automated using CRM systems. There are many ready-made solutions on the market, and a custom product can be developed for unusual tasks. CRM is quite easy to integrate with the website admin panel and the company’s digital services.
It will help automate customer search and mailing, and simplify work with data for analytics. Contact search and lead generation Modern solutions relieve managers of the need to search for contacts on their own, sometimes showing miracles of ingenuity when checking data. Thus, there are tools that can automatically collect information from profiles on social networks and validate them (for example, Phantombuster helps analyze the LinkedIn social network). There are even services that can analyze potential leads for “maturity.” Their purpose is to highlight those who are more likely to be cooperative. You can also automate cold calls. Voice bot services today are not much worse at this than humans. NLU technologies allow them to understand human speech and carry on a conversation. The robot can call several dozen people in 10 minutes and effectively segment clients. The manager would have to spend several hours of his working day on this. Formation of relationships with clients Formation of relationships with clients It would seem that this area requires the maximum involvement of living people. But today, AI-based solutions can take over part of the work with clients. Such a “robot” can automatically conduct personalized mailings to a large contact database, and even select the preferred tone of voice of letters for an individual client.