Post by account_disabled on Dec 24, 2023 3:45:05 GMT
Today, a trend that we observe among more and more salespeople, at a time when we almost only talk about Social Selling, is the Jean-Claude Dusse method: “forget that you have no luck, go ahead, go for it! You never know, a misunderstanding could work!” Many salespeople or sales apprentices think that because the commercial approach can take place online, we can afford to be more direct and do anything. We saw this again recently with a post from Bruno Fridlansky where he shows a prospecting message received on LinkedIn which says this: “Hello {first name},” I would like to join your network.
We provide a lead generation solution to companies that wish to develop their sales.” Seen from Email Data home, there is little chance that it will work and that the invitation will be accepted. That said, when we know that 70% of people on LinkedIn would accept an invitation from someone they don't know without even looking at their profile, it can give results... to develop your network. To trigger business, that's another story. No offense to some/many, the size of the network, although it can bring more visibility to LibkedIn, has no impact on engagement (Bruno and I have already talked about it in several articles or posts) nor even less on business.
Just as influence does not rhyme with business. Influence is the ability to engage on social networks, it has nothing to do with the ability to generate business or even qualitative contacts. Social networks impact marketing and sales but they do not change (or rather should not change) the way of selling or marketing. Inbound Marketing / Social Selling: back to basics Digital marketing, inbound marketing, should remain what it is: understanding the needs and expectations of its consumers or buyers to provide them with products or services that meet them. However, digital marketing often amounts to publishing its content and its offers on its site, via advertisements, on social networks in the hope that search engines will take them into account and/or that virality will take place on the networks. social.
We provide a lead generation solution to companies that wish to develop their sales.” Seen from Email Data home, there is little chance that it will work and that the invitation will be accepted. That said, when we know that 70% of people on LinkedIn would accept an invitation from someone they don't know without even looking at their profile, it can give results... to develop your network. To trigger business, that's another story. No offense to some/many, the size of the network, although it can bring more visibility to LibkedIn, has no impact on engagement (Bruno and I have already talked about it in several articles or posts) nor even less on business.
Just as influence does not rhyme with business. Influence is the ability to engage on social networks, it has nothing to do with the ability to generate business or even qualitative contacts. Social networks impact marketing and sales but they do not change (or rather should not change) the way of selling or marketing. Inbound Marketing / Social Selling: back to basics Digital marketing, inbound marketing, should remain what it is: understanding the needs and expectations of its consumers or buyers to provide them with products or services that meet them. However, digital marketing often amounts to publishing its content and its offers on its site, via advertisements, on social networks in the hope that search engines will take them into account and/or that virality will take place on the networks. social.