Post by account_disabled on Dec 20, 2023 8:01:27 GMT
Data has been installed very strongly in marketing and in all its imaginable nooks and crannies . And the truth is that creative teams are not immune to its powerful influence either (although in a somewhat more moderate way than other marketing professionals). According to a recent study by InMotionNow and InSource , only 2 out of 5 creative teams pride themselves on doing truly solid reporting of their operations with the ultimate goal of putting their productivity rates in black and white. In 2019, only 36% of creative teams made truly robust use of “reporting” and three years later, in 2021, the proportion has increased only slightly to 39%. Among those creative teams that take the trouble to “report” their activities, the metric most under the microscope is the total number of completed projects (67%).
And although to a lesser extent, creative teams also track metrics such as the number of projects requested by people and department (42%), the time spent on individual projects (38%) and the number of Phone Number List projects by type of work (36%). . Creative teams also use metrics such as the average time taken to undertake each type of project (28%) and the percentage of projects delivered on time (26%). With what motivation do creative teams do “reporting”? Asked about the reasons why they keep an eye on this type of metrics, creative teams put on the table the ability to better manage their own resources (57%), plan with a focus on the future (51%) and improve the progress made (51%). On the other hand, a much smaller percentage of marketers look at these metrics to adequately measure the ROI of the content (22%) and improve the results overlapping the content (20%).
Additionally, 44% of creative teams explore these metrics to value the work of their members to the organization's leaders. Not in vain, 6 out of 10 creative teams present productivity and performance metrics to leaders within organizations, either directly to senior leaders (27%), to middle managers (21%) and with mediation of the marketing team (14%). Creative teams, on the other hand, feel that their work is truly valuable . Not in vain, 93% believe that content of a creative nature plays an extraordinarily important role in adequately meeting the objectives of organizations. As a consequence of the pandemic, creative teams have been forced, however, during the last year to modify the priority of their projects (72%) , the type of content produced (65%) and the tone of the illuminated content (60% ). In addition, they have also had to deal with the impossibility of making the initially planned hires (38%), with layoffs (31%) and with budget reductions (31%).
And although to a lesser extent, creative teams also track metrics such as the number of projects requested by people and department (42%), the time spent on individual projects (38%) and the number of Phone Number List projects by type of work (36%). . Creative teams also use metrics such as the average time taken to undertake each type of project (28%) and the percentage of projects delivered on time (26%). With what motivation do creative teams do “reporting”? Asked about the reasons why they keep an eye on this type of metrics, creative teams put on the table the ability to better manage their own resources (57%), plan with a focus on the future (51%) and improve the progress made (51%). On the other hand, a much smaller percentage of marketers look at these metrics to adequately measure the ROI of the content (22%) and improve the results overlapping the content (20%).
Additionally, 44% of creative teams explore these metrics to value the work of their members to the organization's leaders. Not in vain, 6 out of 10 creative teams present productivity and performance metrics to leaders within organizations, either directly to senior leaders (27%), to middle managers (21%) and with mediation of the marketing team (14%). Creative teams, on the other hand, feel that their work is truly valuable . Not in vain, 93% believe that content of a creative nature plays an extraordinarily important role in adequately meeting the objectives of organizations. As a consequence of the pandemic, creative teams have been forced, however, during the last year to modify the priority of their projects (72%) , the type of content produced (65%) and the tone of the illuminated content (60% ). In addition, they have also had to deal with the impossibility of making the initially planned hires (38%), with layoffs (31%) and with budget reductions (31%).