Post by account_disabled on Dec 19, 2023 8:30:36 GMT
The top of the funnel, also known as “top of the funnel” TOFU in English, is the perfect moment where you can apply your attraction strategy, determined by the following word: CONTACT. As you well know, it is not normal to hear of, the same goes for your brand and your client, the world has changed and so has the way of buying. Nowadays, users have the ability and resources to search for information about a product, its competencies, value, quality, etc. This means that if you offer him your product in the first contact, it is very likely that he will reject it and not want to hear from you. Strategies aimed at the top of the funnel are all the opportunities.
You can generate so that more people know your brand, not for the product Special Data or service that you sell, but because of the veracity of your content, the trust and expertise that you can reflect, you can attract people's attention with the solution to the problem that they often did not know they had. For this reason, at the top of the funnel you must win over your customers through rich content that is capable of attracting their attention and making them return to your page and become leads in the future. Then, it is to move to the next stage of the process: middle of the prospect or lead funnel Interest in a matter. It is important that you think about the shape of the funnel. Remember that the more people enter the funnel cycle, the more people will go through phase by phase until reaching the purchase.
With this objective in mind, you should prepare valuable content for your audience, to get to know them better and know what content they are interested in, you can create your buyer persona and the purchase day Once you have all this information and a content strategy, we have some top-of-the-funnel content ideas that can help you in the first phase of the funnel: 5 Top of the Funnel Contents These contents are based on explaining the topics in a basic and general way, without offering your product and giving advice, making them notice that they may have a problem that needs to be solved. Always remember to do it with clear language and using the correct channels where your audience is located.
You can generate so that more people know your brand, not for the product Special Data or service that you sell, but because of the veracity of your content, the trust and expertise that you can reflect, you can attract people's attention with the solution to the problem that they often did not know they had. For this reason, at the top of the funnel you must win over your customers through rich content that is capable of attracting their attention and making them return to your page and become leads in the future. Then, it is to move to the next stage of the process: middle of the prospect or lead funnel Interest in a matter. It is important that you think about the shape of the funnel. Remember that the more people enter the funnel cycle, the more people will go through phase by phase until reaching the purchase.
With this objective in mind, you should prepare valuable content for your audience, to get to know them better and know what content they are interested in, you can create your buyer persona and the purchase day Once you have all this information and a content strategy, we have some top-of-the-funnel content ideas that can help you in the first phase of the funnel: 5 Top of the Funnel Contents These contents are based on explaining the topics in a basic and general way, without offering your product and giving advice, making them notice that they may have a problem that needs to be solved. Always remember to do it with clear language and using the correct channels where your audience is located.